Corporate Blogs: A New Relationship With Customers

Corporate Blogs: A New Relationship With Customers This paper discusses the traditionalistic methods of announce and the flair in which web logs (blogs or informal media [Fitzgerald, 2007]) are changing attitudes to those traditional methods, summarises the emergence of blogs, illustrates their increased popularity in corporate forums, and outlines some of the positive and negative features of blogs in this environment. Blogs may be useful to tradinges to create new markets, by fetching into account feedback about their returns and services. They are in addition able-bodied to urge on effective conference with customers and gather data about competitors in the marketplace. I propose that corporate blogs are helping to thrum out a new business strategy that effectively promotes marque homage, which facilitates open lines of communication between businesses and their customers to provide a positive outcome for a businesss merchant ship line. Marshall McLuhans conc ept of a global hamlet (Kappelman, 2002) was forward thinking, further he could not have envisaged how the cyberspace and the World colossal Web would pose so omnipresent. McLuhan is also credited with coining the edge media in 1964; since the advent of the Internet, that term has direct been extended to become new media.

Post-World War II, television was considered the of the essence(predicate) new medium that was transforming the way in which people viewed authoritative events and were entertained. Businesses incorporated crop transcription that promoted customer brand loyalty (Chabotte, 2007). First, in the 1950s, a angiotensin-converting enzyme! sponsorsingle product method was used, where the audience identify a particular product with a particular show. Later, in the 1960s, product placement progressed to a magazine concept of advertising, where advertisers purchased blocks of advertising time, allowing sponsors to spread their message by reaching a larger number of consumers. In 1972, lavatory Berger presented his hypothesis of advertising...If you want to get a full essay, order of battle it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper