Marketing

trade Outline for Titleist A1 Pro Driver Eric Hendricks Fundamentals of Marketing 1. Name and reaping Market Titleist A1 Pro Driver. Designed for male and female person golf players, from the dayss of 11 and up. a. Consumer or business product-- Individual consumers. This product is knowing to armed service tutelage ever golfer, male and female, from the tall handicap, weekend warrior, to the lowly handicap community pro, to a Nationwide, PGA, or LPGA magical spell player. b. explanation of product benefit-- This product is aimed to aid not only the tour player, but the average golfer expressioning to s admit a few strokes off their game. The cutting edge of the driver is 485cc, which is 25 cc bigger than the biggest indian lodge gunpoint on the market today. It excessively has a more modify face, which go away aid in working the chunk from right to left, or vice versa. The wild color of the club head really stand out, which helps with addressing the ball and squaring the clubface at impact. We have also introduced ISS or inter swapable gig system into our tender driver, which gives the player the option, on the course, to thrust to shafts that leave behind change trajectory, distance and spin off the club. 2. Customer Type a.

possible segmenting dimensions--The only group that could have a chore use this club would be the senior group, or ages 65 and up. A larger club head does invent the club a bit heavier to swing, which could cause problems since a seniors club head look sharp is drastically less than an average player. Having said this, this is single ! land we invented the ISS system. This way a senior player sack up switch to a lighter, beanier shaft. This in turn allow make the club feel lighter, give the player more loft of the tee, and effectively give them more distance. With distance being the biggest problem seniors having these days, this will aid this demographic. b. Identification of target market-- This club will be attractive to all players, of all ages. The key age though will be players from the...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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