Human Resource Management: Dreamworks Animations Essay

With Jeffrey Katzenberg as their CEO, DreamWorks alivenesss short letter encompasses alert content psychiatric hospital for theatres and television set as healthy as marketing and licensing of their associated characters (Fixmer, 2013). DreamWorks vim has been an exemplary example when it comes to guardianship its employees happy at blend in, organism voted twelfth on hatfuls 2013 stature 100 beat companies to work for (CNN, 2013). DreamWorks invigoration goes by great measures in send to maximize the potenceity of their employees by ensuring that they atomic number 18 always motivated.By organizing regular finical events such(prenominal) as movie screenings and family get-togethers, DreamWorks spirit ac experiences on ensuring work-life balance (Stanger and Groth, 2012). Jeffrey Katzenberg would in every case hold communication with his employees daily by dint of brotherly media (Stanger and Groth, 2012). Ap finesse from motivating the employees, this gestur e removes the restriction betwixt employer and employee, allowing useful communication. To encourage emancipation and expression of creativity, the club allows employees to personalize workstations and create an environment which would maximize their potential (CNN, 2013). DreamWorks invigoration depends heavily on their employees who go kayoed in a flash affect the quality of products.To ensure that DreamWorks animateness is adequate to(p) to meet organizational goals and remove a competitive edge everyplace competitors such as Disney Pixar and Sony Entertainment, it is heavy that the justifiedly military man resource worry bores ar being utilized to maximize the potential of the ships conjunction and to create a high- surgical procedure work re chief(prenominal)s. Such a system is acquired with homosexual resource focus by reacting to trends such as sum up in tension of knowledge workers, dominance of employees, and improving of teamwork (Noe, R. A. et al., 2014, pg.35). .Analysing and origination of patronagesFor DreamWorks liveness whose main commerce focus is on the increase and creation of vitality utilize state-of-the art technology, this process requires technical knowledge and creativity from their employees in many different specializations. Therefore, it is imperative mood that hypothecate analysis and design of stocks moldiness be fox to duo the impelling person to the right business organisation and maximize the potential of the corporation. The first step is use work flow analysis to pass on a better idea on what the work needs to be make is.This is achieved by first determining the products of DreamWorks biography, followed by the work processes including activities infallible to produce it, and in the end the inputs such as raw materials, equipment, and human resource (Noe, R.A. et al., 2014, pg.100). In the case of DreamWorks life, an animation is produced using state-of-the art techn ology by teams of experts in niched specializations from content creation up to licensing. After determining the work processes and inputs, the side by side(p) step is to zoom in to the precise argumentation roles and functions. by the use of cheat analysis, DreamWorks living leave alone be adequate-bodied to get more than detailed weakenment and understanding of the argumentations in indian lodge to match it with the great deal which best fulfils its requirements (Noe, R.A. et al., 2014, pg.103). The company give the bounce get more selective information intimately trusted mull oer roles and requirements using the Fleishman business organisation analysis system by postulation animate employees to strike up surveys found on 52 categories of abilities (Noe, R.A. et al., 2014, pg.108).Having been in the job for a plastered period of age and accumulating experience in the certain specialization, a 3-D modeller, for example, could advise on what affable of soft w atomic number 18 knowledge is involve by a potential employee. Once the information is gathered, the next step is tocreate the job description which would list forbidden the task, duties and responsibilities of the unique(predicate) job (Noe, R.A. et al., 2014, pg.103).This is consequential as it nominates prospective employees with a hit indication of what is anticipate of them and the key roles which they allow for be performing in the job. For DreamWorks liveness, a company which requires knowledge workers who possess special skillsets and talents in order to fulfil roles within the production process, the emphasis on job specifications is important. By evaluating the job function and understanding the inputs which they invest in such as the equipment and technology, DreamWorks Animation would withdraw to indicate clearly the knowledge, skills, abilities, and other characteristics required for the job (Noe, R.A. et al., 2014, pg.103).By indicating the need of certa in softw atomic number 18 skills or technical assay-mark important in content creation of an animation, DreamWorks Animation go away be able to attract the right people for specific jobs. Using job design and redesign, DreamWorks Animation could enhance job mental process by fully utilizing the strengths of their employees (Rehman, 2011). One of the ways is by designing efficient jobs, for DreamWorks Animation, could be the transition down of operating procedures from senior employees to speeding up certain work processes. organism assigned to specific jobs for extended periods could demotivate employees ascribable to the mo nonony of the job.By introducing self-managing work teams gift autonomy with regards to schedules and duties to achieve vagabond ground aims, employees feel more empowered and the job becomes less rigid (Noe, R.A. et al., 2014, pg.116). Introducing flexi-time whereby employees be allowed to fill their works times as presbyopic as they meet targets s et by the company, DreamWorks Animation stern to a fault usefulness from having a more motivated workforce, in turn encourage generation of original ideas and correct efficiency.DreamWorks Animation is a company whose product creation involves an intensive work process which requires the expertise and technical wit of knowledge workers. Through the use of job analysis and design, they could turn a profit from finding the right people for the right jobs by clearly defining the description and requirements (Rehman, 2011). DreamWorks Animation could besides increase efficiency and motivation of their employees, benefitting from change magnitude productivity and reducing the turnover rate.enlistingAs DreamWorks Animation depends on development and creation of creative content as their main business function, the quality of employees they confine plays a large factor on the quality of product produced. Therefore, employees become the some important resource the company has, and being able to identify and attract potential employees through recruiting becomes a prime priority.The theatrical role made by the company in recruiting consists of three main aspects personnel policies, recruiter traits and behaviours, and recruitment sources (Noe, R.A. et al., 2014, pg.143). In order to attract snarf talents in their relative specializations to choose DreamWorks animation over their competitors, the first step is using assure advertising. Under personnel policies, image advertising is the focus on creating a good impression of the company by advertising the positive experiences of working for them (Noe, R.A. et al., 2014, pg.144).By advertising what DreamWorks Animation has done to provide opportunities for existing employees to showcase their talents and how they redeem provided a working environment which encourages creativity, the company would be able to appeal to potential employees who measure out such a working culture. In many cases, especially i n a super-competitive labour market where run talents in the animation industry be exceedingly sought after, DreamWorks Animation should overly come personnel policies such as lead-the-market pass on in order to attract employees with top potential.This is achieved by paying the potential employee a higher salary comp atomic number 18d to any others in the current market for the same pip (Noe, R.A. et al., 2014, pg.144). For DreamWorks Animation where top talents be inevitable in niched positions for the creation of their product, they could in addition set up the potential employee benefits in the form of gain-based bonuses from the project they go away be working on.This way, non only does DreamWorks Animation benefit from getting a top quality employee, the employee would to a fault be highly motivated to jump due to added benefits. Once the personnel policies ar in place, the company would put on to make decisions based on recruitment sources. It is important to use the abstract sources to attract the perfection employees out of a massive job market (Noe, R.A. et al., 2014, pg.145).One option is through natural sources whereby current employees be sourced to fill up bleakly opened positions. This can be done through job posting whereby information of the position is communicated to the employees through employee publications or the intranet (Noe, R.A. et al., 2014, pg.145). By recruiting through internal sources, the company testament benefit from having an employee who already has experience in the industry and would be able to adapt easily. It will too increase the morale of existing employees as they will see the opportunity for time to come advancements with the company choosing to recruit from within.DreamWorks Animation could also choose to recruit through remote sources such as tertiary institutions. By tapping onto universities, especially those with good reputation and continue record for producing the top students in certain specializations, DreamWorks Animation could benefit from attracting the best talents.This is done through enhancing of the companys charge by attending job fairs and providing internships to students (Noe, R.A. et al., 2014, pg.151). In order to attract the best talents, top companies such as Google have not only provided interns with the opportunity to participate in real projects, they are also paying(a) in the average of US$6000 per month (Buxton, 2013). Once the recruitment process has been completed, DreamWorks Animation should also evaluate which sources attract the best talent and this would help them with future recruitment decisions.Last further not least, DreamWorks Animation should ensure that they provide training to the recruiters who are an extension and representative of the company. By providing guidelines on what are the behaviours to display as well as information which should be provided, recruiters will be able to appeal more to the prospective re cruits. With proper utilization of human resource practices in recruitment, DreamWorks Animation will benefit from recruiting the best employees in the industry. This is important as it ensures that not only will they be able to create and develop the best products, they will also make headway a competitive edge over their competitors by staffing the company with employees possessing the right competencies and are able to fit in seamlessly to extend towards achieving organizational goals (Chew and Horwitz, 2004).Performance Managementanother(prenominal) important human resource practice DreamWorks Animations should look into is managing of their employees instruction execution. There are three main purposes for mathematical operation oversight and the first one is to achieve strategic purpose whereby the company will be looking to r individually organizational goals and business objectives (Noe, R.A. et al., 2014, pg.236).It is also done for administrative purpose which hel ps the DreamWorks Animation make decisions on appropriate compensation as well as identifies employees who are not meeting required standards (Noe, R.A. et al., 2014, pg.237). Lastly, is to achieve development purpose whereby the strengths and weaknesses of employees are evaluated to provide them with feedback or suggestions to mitigate their knowledge and skill (Noe, R.A. et al., 2014, pg.238).The first step to effective surgical operation management is to understand the craved outputs and goals set for the company (Noe, R.A. et al., 2014, pg.236). For DreamWorks Animation, the overall objective would be hitting certain profit margins from the successful launch of a new animation. Next, is to evaluate the goals and performance requirements set out for several(prenominal) employees in order to achieve the organizations goals, the consequences and performance outcomes should also be evaluated (Noe, R.A. et al., 2014, pg.236). Once the goals are set, it should also be followed by observing and providing of reconstructive feedback to employees to guide them in achieving the goals (Noe, R.A. et al., 2014, pg.235).With the process in place, DreamWorks Animation should decide on methods or combination of methods most suited for standard performance. One of the methods could be attribute meter through graphic rating scale. Through this scale, the employees are being rated based on a list of traits and to what extent do they display such traits (Noe, R.A. et al., 2014, pg.242).This is a highly customizable method which allows DreamWorks Animation to rate their employees fit in to certain traits which are important for the company such as knowledge and creativity. The company can also measure results through management by objectives by mount goals flowing from top to bottom which contributes to achieving the overall organizational goals, and using of these goals to evaluate performance of employees (Noe, R.A. et al., 2014, pg.248).The goals are often set by in dividual plane sections through discussion amid managers and employees whereby the goals are specific and challenging (Noe, R.A. et al., 2014, pg.248). For DreamWorks Animation whose business objectives hinges on the success of their animated content, using its profitability as a measurement for evaluating performance is also valid.However, such a method might be unable to predict factorssuch as climate of the market and efforts put in by the employees (Noe, R.A. et al., 2014, pg.249). By comparing between employees using the simple ranking method, DreamWorks Animation would also be able to have an idea of how employees fare among their peers. This method is carried out by ranking the employees in the department from the best downwards (Noe, R.A. et al., 2014, pg.240). With the method of performance management formulated, the next step is on the delivery to the employees.DreamWorks animation should emphasize on scheduling regular appraisals to ensure that their employees have ampl e time to correct. Managers providing the feedback should also be trained on how to deliver and work for the appraisals (Noe, R.A. et al., 2014, pg.257). To minimize any errors in performance management which may result from remnant in standards of judgment or virgule which may occur in any of the above methods, DreamWorks Animation should utilize the 360-degree performance appraisal. This method gathers feedback not only from managers, but from the peers, customers, as well as the individual (Noe, R.A. et al., 2014, pg.253). Performance management should also be done in a sanctioned and ethical way to ensure that employees are treated fairly.With proper performance management, DreamWorks Animation will be able to benefit from not only having employees who have a clear idea on what are their goals and ways they could improve, constructive guidance and feedback will also ensure that the company is rivet on achieving a common objective. As a result, the productivity of DreamWorks Animation will be improved and employees will be more motivated to work towards their goals. lastWith the above human resource management practices in place, in the next volt years, DreamWorks Animation will be able to benefit from understanding specific requirements of each job and improve productivity. Having the right people at the right job where their talents are fully utilized, they will create effective workgroups and ensure that their resources are well invested to improve performance. Through finding ways to improve on the current jobs would also be beneficial in their corporate mark as a top company to work for, attracting the best talents around the world.The improvements to existing jobs would also ensure that the employees are presumption more support and encouragement to accredit their potential, therefore empowering employees. With the right recruitment practices, it would also ensure that their resources would be maximized on sources which would stick quali ty hire. The emphasis on performance management also allows gives a clear direction on organizational goals and guides employees towards working more effectively. On the whole, DreamWorks Animation will be able to create a high performance work system, they will also see a huge increase in employee morale and centre turnover rate.Reference ListBuxton, R. 2013. Google medical intern Salary Reached $6000 A Month, Plus idle Food And Gym. 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