Encompass Technologies Inc International Venture Research Paper

Encompass Technologies Inc International Venture - Research Paper Example Market research and analysis shows that in order to increase profits in general, Encompasses Technologies Inc needs to venture into international markets. Focused groups have found that we need to go global in order to expand our target audience and broaden our market share. Going beyond Mexico will allow Encompass Technologies Inc to expand its expertise in its technological area. A global venture will keep us from losing our customers who are looking online for computer services. The venture is meant to offset domestic markets reliance that sometimes limits the company’s profit margin due to an increase in target consumers willing to purchase the products. A venture like this will lead to greater prospects for absence of seasonal fluctuation. The decision to venture into new markets must be taken with caution considering the many hurdles of setting up in a new environment. But because Encompass has reached a phase of growth it can start the development of international business. Good communication will help us plan and come up with ideal strategies on how to enter new markets. Market globalization is to our advantage because more and more people internationally are demanding for computer products and services. The environmental analysis will assist us identify the opportunities our organization has and we can use our main strength product quality and fair pricing to acquire a broad market share. While our competitors may be ahead of us in penetrating the market out selection criteria chosen will assist us identify the gap-an untapped market niche -whatever the country. Thanks to our R&D team and technology we have adequate information on our target market and we can start planning our marketing strategy. The marketing mix will rely heavily on how much we are ready to put in foreign markets. The monitoring team that will follow performance tests before actually venturing into the markets can cover uncertainties. If Encompass focuses its energy now in venturing into international markets it will acquire rapid response because there is ready market in the developing countries. These countries are embracing technology at a high rate creating high demand for computer services. The creativity of this company has placed it to the top and by venturing into international markets Encompass will increase its profit margin as it broadens its market share.