The Rise of Usc

BUAD497 Strategic Management Syllabus Fall 2012 MW - 10 to 11:50 a.m. MW 12-1:50 Professor: Trudi Ferguson might: Bridge 301 Office reverberate: 213-740-5871 Cell Phone: 818 653-4407 ( surpass number) Office Hours: M 2 3 p.m. and by ap blockagement E-mail: tferguso@marshall.usc.edu sort Description This be given introduces the concepts, tools, and first principles of dodge aspect and competitory analysis. It is concerned with managerial decisions and actions that materially consider the winner and survival of business enterprises. The rail focuses on the information, analyses, organisational processes, skills, and business perspicacity managers must use to design strategies, condition their businesses and assets, and define tighten boundaries, to maximize long-term profits in the face of hesitancy and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary bank line in t wo important respects: 1.The course assumes a panoptic view of the purlieu that includes buyers/consumers, suppliers, technology, economics, capital markets, competitors, government, and global forces. It assumes that the external environment is dynamic and characterized by uncertain changes.

In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your operable courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere desegregation of the functional specialties within a firm. 2 .The course takes a oecumenic management p! erspective. It views the firm as a whole, and examines how policies in all(prenominal) functional area are incorporate into an overall competitive strategy. We designed this course to develop the general management pass of view among participants. This point of view is the best vantage point for making decisions that affect long rifle business performance. The bring out strategic...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

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