PARCELFORCE WORLDWIDE - CASE STUDY Essay Example | Topics and Well Written Essays - 3000 words

PARCELFORCE WORLDWIDE - CASE STUDY - Essay ExampleThis strategic plan yielded the desired results and the bon ton turned around its operations in four long time to register a profit of 15 million.The formulation of turnaround plan of the company followed the gamut of strategic planning. It began with the formulation of mission and vision followed by environmental scanning and assessment, setting objectives and formulation of strategies.The company followed the differentiation strategy with customer orientation as its main theme. The implementation was done through a Management Information System with focus on outcomes and act drivers similar to the Balanced Scorecard.Parcelforce Worldwide is a part of the Royal situation Group Ltd. Royal Mail Group has three main operating brands The Post Office Ltd, which provides counter services to the high course customer, Royal Mail, which manages the delivery of letters and packets and Parcelforce Worldwide, which provides express parcel d elivery services for businesses and consumers. It has 23 partners across 30 European countries and access to Postal Administrations through the Universal Postal Union. It operatesThe Company registered a loss of two hundred million in the year 2001 and then launched a strategic plan hinging on customer orientated strategies. This strategic plan yielded the desired results and the company turned around its operations in four years to register a profit of 15 million.The strategy that emerged from their turnaround deliberations was differentiation with Customer Service as an important theme. The entire gamut of planning for turnaround began with the statement of vision and mission followed by Environmental examine and assessment, formulation of objectives and strategy evolution.The Corporate Vision is a compelling story about the story of the company. It is nonliteral rather than literal. It should be dramatic, enduring and compelling. The vision should make