Starbucks Analyse Marketing Activities and Performance Essay

Starbucks give way marketing Activities and Performance - Essay ExampleIt opened its very first outlet in Market Place, Seattles Pike. In 1986 it was acquired by Schultz, who envisioned it as a home coffee shop where wad can get the dress hat coffee with other complementary services. The association was expanded with proper fix and marketing strategies soon after it was acquired by Schultz. Starbucks then reanalyzed its marketing activities which were solely based upon maintaining a own(prenominal) and cherished relationship between customers and the company. This was done initially by reviving the experience of Italian Espresso Bars. The companys primary focus was over the quality services extended to its customers and the overall in-store experience. Therefore they bought the best quality coffee and maintain a consummate brand image. The company had a mission logical argument stating the real purpose of existence i.e. to serve American population. In exact words To instiga te and lift the human strength through serving them one cup per person at a particular(prenominal) atomic number 18a (Charles W. Lamb 22). After having successful commercial enterprise for twenty five years Starbucks expanded its business into the foreign lands. This was initiated through the opening of their first international outlet in Tokyo, Japan. Currently the company has to a greater extent than 17,000 stores in 49 countries which has enabled the company to become the most recognizable and reputable brand of the world. From the time when it was accomplished in 1971, the company has shown a significantly increasing growth trend which indicates its outstanding performance and enhance satisfaction level of Starbucks customers (Charles W. Lamb 22). Organizational Chart (Starbucks) Product Portfolio Starbucks has a distinctive product portfolio which encompasses a wide regulate of coffee flavors. It is divided into five categories, namely Starbucks, Creamice, Fontana, Tazo T ea and Supplies (Products Our Complete Product Portfolio). Starbucks It is advertize classified into ingredients of beverages which argon mostly used in production of different drinks and coffees. They also have mark cups with the name of Starbucks. Additionally they have hot cocoa which is a very curious, high quality umber drink and resale merchandize which includes ceramic cups, roasted dry fruits, biscuits, etc. Creamice It includes all the beverages which fall into the category of frozen blend. These are served with flavor treats and customized syrups. It has been divided into further categories Latte, Mango, Mocha and Raspberry. Fontana It contains a wide variety of syrups and sauces which turns beverages into specialty offering i.e. unique to Starbucks only. The major categories includes chocolate syrups, fruit syrups and sauces, nuts and essences. Tazo Tea Coffee and tea are ever best companions and Starbucks has further intensified their relationship. There is a huge vari ety of tea which is sold in mark packaging. It is artfully blended to give a superior taste to the customers. The extended versions include Gallon bulge out Iced tea I, Gallon Bulk Iced Tea II, Filter bag and Tea Latte Concentrate. Supplies They supply a wide range of products concerning coffee and tea. For instance, they have filters of different sizes, cleaning powders, brushes, pitchers, cream dispensers amongst other things. Broadly the supplies are categorized in to airpots and carefes, small wares, cups and cleaning stuff. SWOT Strengths (Starbucks SWOT Analysis) They have a wide range of p